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Online Marketing Training Program

Our Online Marketing Training Program is structured to provide you with practical knowledge and hands-on experience, ensuring your business stands out in today's competitive market. The course includes 5 sessions, each lasting 2 hours, and is designed to cover key aspects of digital marketing, including two practice sessions tailored to optimizing your Google presence for better visibility and customer engagement. Here's a more detailed breakdown:

Course Structure:

1. Social Media Mastery (2 hours)

  • Learn the fundamentals of managing your social media platforms effectively.

  • Understand content strategies, engagement tactics, and scheduling to maintain consistent online presence.

  • Hands-on practice: Creating engaging posts and analyzing performance metrics.

2. Blogging for SEO and Brand Building (2 hours)

  • Discover how to write impactful blogs that improve your website's SEO and establish your business as an industry expert.

  • Learn how to select topics, incorporate SEO keywords, and keep your audience engaged.

  • Hands-on practice: Write and publish your first optimized blog post.

3. Visual Aesthetics in Marketing (2 hours)

  • Explore the importance of aesthetics in marketing materials, including social media graphics, website design, and product packaging.

  • Learn how to design visually appealing content that aligns with your brand identity.

  • Practical design tips using tools like Canva or Adobe Spark for non-designers.

4. Google Optimization Workshop (2 hours)

  • In the first of our two practical sessions, we’ll walk you through optimizing your Google Business Profile (GBP) to make your business more attractive to customers.

  • Learn how to enhance your listing with engaging descriptions, high-quality photos, and correct business information to improve your ranking in local searches.

5. Advanced Google Optimization & Review Strategy (2 hours)

  • In this final hands-on session, we focus on maximizing your GBP potential by implementing a robust review strategy and using Google Analytics to track customer behavior.

  • We'll also guide you in using Google Ads to target the right audience, ensuring your business appears when potential customers are searching.

Why This Course?

  • Personalized Guidance: Each session is tailored to your business, with actionable insights you can apply immediately.

  • Practical Focus: With two hands-on Google optimization sessions, you’ll not only learn how to manage your business profile but also receive guidance on how to fine-tune it to drive customer engagement.

  • Comprehensive Skills: From social media to SEO and visual design, this course covers everything you need to know to elevate your brand’s digital marketing game.

By the end of the course:

  • You’ll have a strong online presence across social media and Google.

  • You’ll understand how to create content that draws in customers and enhances your brand.

  • Your Google Business Profile will be optimized, attracting more customers and improving your ranking in local searches.

Ready to take control of your digital marketing and attract more customers? Sign up for our 5-session Online Marketing Training Program today!

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